Why a Bad Online Review Can Actually be a Good Thing
If your company recently received a bad online review, this doesn’t necessarily mean its days are numbered. In fact, while many consumers trust Internet reviews more than a personnel recommendation, opinions from trusted colleagues still carry a lot weight, especially in the business world. After all, taking the right approach to criticism matters more than anything else.
Here are a few ideas on how to turn a poor online review into an opportunity for your organization. Leverage these tips to ensure the company gains the most benefits from any critical opinion on your business. It’s the best way to turn a negative into a positive.
Negative Reviews Provide an Opportunity to Right a Wrong
After receiving a poor review of your company – whether from a customer or even a former employee on an anonymous review website – it becomes time to analyze the issue. In many cases, this analysis provides your company with a chance to build a better product, perform a better service, or build a more welcoming office culture.
Meet with your managerial team to discuss the problem and see if the issue is real. Honest self-analysis at this stage is critical. Formulate an action plan to correct things and follow through on your collective efforts. The final result is a better company over the long haul.
Bad Reviews Help Foster an Informed Purchase Decision
Any business receives both positive and negative reviews. Smart customers and clients look at both types of reviews to help make an informed decision on your organization’s services. They typically understand enough to consider thoughtful reviews of your business (good and bad) as opposed to those with substandard grammar or poor attempts at trolling.
In the end, a potential customer who understands the full range of reviews of your business helps set realistic expectations if they decide to work with your team. They just might become a more valued client as a result. In short, informed decisions are better for everyone over time.
Don’t Delete Your Company’s Critical Reviews
When poor reviews appear on your Facebook page, resist the temptation to delete them. Letting those bad reviews stay online helps build a measure of trust between your company and its customer base. A transparent approach works best for your organization moving forward.
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